Motors and More, Inc. Can be described as a sole proprietorship type of organization since it is owned by an individual with employee base of 116. The company adopts a prospector form of strategy. Prospector strategy typically involves engaging in active programs to expand into new markets and stimulate new opportunities. The company pursue new product development and are very aggressive marketers when obtaining market share. Consequently, for a company engaged in the production of small motors, it’s consumer base are beyond the shores of its local community. Hence the rationale behind its adoption of its prospector strategy to enable it compete favorably with other leading small motor manufacturers.
Industry Realities
The industrial realities of a Small Motor manufacturing company are grim, since small motor manufacturing company's client base is bijou. Furthermore, having a segregated work force further compound the issues of Motors and More. Moreover, in a labor market of 28,000 residents and a 3.1 percent unemployment rate, being able to operate in a full capacity work force is an issue that needs to be addressed by Motors and More. Having a high turnover rate means Motors and More is operating below capacity, hence the company is unable to meet the demand of its constituencies. This puts its competitors at a competitive advantage considering the company’s production is not at optimal.
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