Company Strategy
Motors and More,
Inc. Can be described as a sole proprietorship type of organization since it is
owned by an individual with employee base of 116. The company adopts a
prospector form of strategy. Prospector strategy typically involves engaging in
active programs to expand into new markets and stimulate new opportunities. The
company pursue new product development and are very aggressive marketers when
obtaining market share(Wikidepia.org). Consequently, for a company engaged in
the production of small motors, it’s consumer base are beyond the shores of its
local community. Hence the rationale behind its adoption of its prospector
strategy to enable it compete favorably with other leading small motor
manufacturers.
Industry Realities
The industrial
realities of a Small Motor manufacturing company are grim, since small motor
manufacturing company's client base is bijou. Furthermore, having a segregated
work force further compound the issues of Motors and More. Moreover, in a labor
market of 28,000 residents and a 3.1 percent unemployment rate, being able to
operate in a full capacity work force is an issue that needs to be addressed by
Motors and More. Having a high turnover rate means Motors and More is operating
below capacity, hence the company is unable to meet the demand of its
constituencies. This puts its competitors at a competitive advantage
considering the company’s production is not at optimal.
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